Sunday 7 December 2014

URBAN OUTFITTERS S/S15 PRESS DAY

One of the best things about being involved in the fashion industry are press days. Getting to see the things for the new season before anyone else. Seeing what the trends are going be and knowing how to wear the new styles. The only thing better than being the first ones to see it is being the person who creates it. And that's exactly what I did with a team of other VM's and display boys last week.

We took over the wonderful space that is The Vinyl Factory in Soho and it was actually really insightful to see how a press day gets put together. There was nothing, and I mean nothing, in the space when we entered and after a very long day of hard work it was pretty amazing to see what we had created.



(Superb mannequins by our styling team. Sports lux isn't going anywhere!)

Even though I love the layering of winter style, I was mega excited to see everything stripped right back for S/S15. Think super clean lines in monochrome or neutral tones with the odd bit of sparkle thrown in for good measure.





(I have a feeling these white, wide leg, cropped trousers by Solace will be finding a new home in my wardrobe.)



(This dress by Vinti Andrews was one of my favourite pieces. It would look brilliant over skinnies or for the very brave, a big pair knickers.)

Menswear was super strong with new brands like Calvin Klein and Champion sitting alongside favourites such as Libertine Libertine, Wood Wood, Blood Brother and Farah. Like womenswear, a few of the brands had a really chilled out muted vibe which was strongly juxtaposed against the sportier brands that screamed 90's.




Housewares still had a strong Native American vibe running through it with amazing printed textiles, skulls and dream catchers galore. And something that pleased me greatly was the inclusion of well being tea. I'm literally anyone's for a good brew.




Like I said earlier, I love winter fashion. Layering up and good knitwear pleases me greatly. However, after setting everything up for S/S15, I'm really looking forward to the new season. I have a feeling my bank balance won't agree with me so much though.